South Africa - Advertising and Marketing Services

The issuing agency in South Africa is seeking a vendor to provide comprehensive advertising and marketing services over a three-year contract period. The agency needs to sustain and improve its brand positioning, educate the public on its operational pillars, and drive call-to-action campaigns. To solve these needs, the selected partner will develop an overall advertising, marketing, and brand strategy, alongside creative plans for television, radio, print, digital media, and out-of-home avenues like stadium and wall mural advertising. The scope of work covers strategic planning, brand reviews, and creative development, including messaging, campaign objectives, and target audience definition. The agency requires the vendor to handle the conception, copywriting, mechanicals, storyboards, scripts, resizing, and editing of all communication materials. Additionally, the vendor must provide a dedicated senior strategist, a team for non-toll and toll advertising, and ongoing monitoring of consumer trends, attitudes, and campaign effectiveness. Eligibility is restricted to onshore organizations based in South Africa. The agency expects the performance of the work to take place offsite. While the agency is looking for proposals to determine the budget, it has established that a compulsory virtual briefing session will be held on June 18, 2026.