South Africa - Advertising and Marketing Services

The issuing agency in South Africa is seeking a vendor to provide comprehensive advertising and marketing services over a three-year contract period. The agency needs to sustain and improve its brand positioning through strategic planning, creative development, and brand reviews. The selected partner will develop an overall advertising, marketing, and brand strategy to positively profile the agency brand and create public awareness campaigns for each pillar of operations. The scope of work covers creative planning and development for television, radio, print, digital media, and out-of-home avenues such as stadium and wall mural advertising. The agency requires the vendor to handle campaign messaging, copywriting, mechanicals, storyboards, scripts, resizing, and editing across various mediums. Additionally, the vendor must provide a dedicated senior strategist, a team for non-toll and toll advertising, and ongoing monitoring of consumer trends, attitudes, and campaign effectiveness. Only onshore organizations based in South Africa are eligible to bid for this opportunity. The performance of the requested work will take place offsite. The agency is currently looking for proposals to determine the budget, and bidders must attend a compulsory virtual briefing session scheduled for June 18, 2026.