RFI for Strategic Marketing and Advertising Service for Computing and AI

The issuing agency is seeking strategic marketing and advertising services to execute a national recruitment campaign for its Bachelor of Science programs in Computing and Artificial Intelligence. The agency needs to solve the challenge of identifying, understanding, and effectively engaging prospective students, parents, influencers, and other key audiences. To inform this effort, the agency requires social listening and sentiment analysis to navigate the complexities of marketing artificial intelligence within the current job market and social landscape. The scope of work covers audience research, the identification of program differentiators, and the development of messaging strategies and campaign positioning. The selected vendor must handle creative concept development, digital advertising asset creation, media planning, and media buying across platforms such as social media, digital display, video, streaming audio, connected TV, and search. Additionally, the project requires ongoing campaign implementation, optimization, performance measurement, and recommendations for emerging media opportunities. Eligibility is strictly limited to onshore organizations based in the United States. The agency requires the selected vendor to perform all work offsite at the vendor's own office location. The agency is currently looking for proposals to determine the budget for this initiative, and bidders must submit all questions regarding this opportunity no later than June 24, 2026.