RFI for Social Media Monitoring and Management Platform

The agency is seeking information to identify and evaluate enterprise-level social media management platforms that can support digital engagement and marketing needs. The desired platform must provide end-to-end functionality to manage the organization's social media presence across multiple channels. The agency requires capabilities for content planning, creation, scheduling, publishing, and community management, including inbox management and customer service tools. The scope of work covers social listening and monitoring with real-time hashtag and keyword tracking, trend identification, and paid social media advertising management. The agency also requests automation capabilities such as workflow automation, rule-based actions, AI-assisted insights, content recommendations, and campaign optimization. These tools must enhance social media strategy, optimize performance, and improve overall operational efficiency across various business units. Eligible respondents must be onshore organizations based solely in the United States. The selected vendor will perform all work offsite. The agency is currently looking for proposals to determine the budget for this initiative. Bidders must submit all questions regarding this request for information no later than June 30, 2026.