Strategic Marketing, Content Creation and Video production Services

The City of Cupertino is seeking a vendor to provide strategic marketing, content creation, and video production services to enhance the city's image and brand identity. The agency needs to generate favorable media coverage, manage social media platforms, and handle crisis communications. The selected partner will develop and execute strategic media and public relations planning documents to address both immediate and long-term municipal needs. The scope of work covers designing, writing, and publishing digital and printed collateral to promote positive news about the city. The vendor must produce videos, photography, aerial imagery, and public information packages such as public service announcements and meeting recordings. Additionally, the agency requires Spanish and Korean translation services for written and verbal materials, media relations support, and publicity coordination for city-sponsored events. To measure success, the vendor must provide analytics dashboards and engagement metrics. Eligible bidders must be onshore organizations based in the United States. The agency allows the performance of the work to be completed offsite, and bidders must submit their proposals digitally via email or online.