Paid Media Analyst Services

The issuing agency is seeking a paid media analyst to manage ad server and attribution services. The selected vendor must lead the integration and ongoing management of ad server data into the broader reporting ecosystem. The scope of work requires building and maintaining data pipelines that integrate ad server, paid media, email, and web analytics data, as well as analyzing de-duplicated conversion data to support multi-touch attribution models. The agency also requires the vendor to maintain, troubleshoot, and enhance the digital reporting environment, including Tableau dashboards and workflows. The analyst must ensure the integrity, consistency, and reconciliation of data across digital platforms, ad servers, ETL tools, and internal databases. Additionally, the agency needs scalable reporting solutions that enable internal teams and clients to understand performance. The project involves analyzing paid media, email, and cross-channel performance to identify trends, opportunities, and areas for optimization. The analyst must translate complex analytical findings into actionable recommendations for digital and client teams. The agency requires support for testing, forecasting, attribution analysis, and measurement initiatives to improve fundraising outcomes. Eligible bidders must be located onshore within the United States. The agency requires the performance of the work to be conducted onsite. Bidders must submit their responses digitally via email or online, and the agency is looking for proposals to determine the budget.