RFI for Strategic Marketing Services

The Department is seeking information on integrated strategic marketing and communications capabilities to develop, activate, manage, and assess its institutional brand. The agency needs to solve the challenge of managing its enterprise-level brand strategy, national advertising, outreach campaigns, audience research, media planning, and performance analytics. The scope of work covers brand strategy and identity systems, campaign development and execution, measurement and analytics, strategic communications, audience research, and creative multimedia production. The agency requires support across functional areas including the development of enterprise narratives, messaging frameworks, and qualitative and quantitative audience research. The project also covers the design and production of advertising content for television, streaming, digital, social media, mobile, and emerging platforms. The contract period will be for one year, and the performance of the work will take place offsite. Bidders must be onshore organizations based in the United States to be eligible for this opportunity. The agency is looking for proposals to determine the budget and has not disclosed a pre-set funding limit. Key dates and specific evaluation criteria are not detailed in the initial request, as the agency is currently seeking proposals to define these parameters.