Branding and Marketing Management Services

The agency is seeking branding and marketing management services for artistic performances, special events, programs, and productions. The selected provider must develop a tailored branding and marketing plan that outlines the overall strategy and promotion plans for each event. This plan must incorporate an integrated, multi-channel marketing strategy, audience segmentation, brand positioning, narrative development, and data-informed promotional planning. The scope of work covers the development and use of all event branding, logos, visual storytelling assets, and content. The agency requires copywriting, venue layout design, signage, marketing collateral, social media campaign plans, content calendars, email marketing strategies, and press releases. Additionally, the provider must deliver media outreach, videos, photos, press clippings, event performance metrics, performance analytics, impact assessments, and Return on Investment reports for sponsors. The project also includes managing the overall guest experience through immersive brand experiences, branded merchandise, on-site activations, interactive elements, and VIP hospitality. Bidders must be onshore organizations based in the United States to be eligible for this opportunity. The performance of all requested work will take place offsite over a contract period of two years. The agency is accepting digital submissions of proposals via email or online. The agency has not disclosed a specific budget and is looking for proposals to determine the cost. Key dates and specific evaluation criteria are not detailed in the procurement notice.