Marketing and Branding Services

The municipality is seeking a vendor to develop a comprehensive marketing and branding program to support downtown revitalization investments. The agency needs to design branding elements and marketing tools that improve navigation, visitor experience, and public engagement. This initiative aims to advance a coordinated branding strategy that increases visibility, promotes local assets, and contributes to sustained economic development and community revitalization outcomes. The scope of work covers the creation of branding designs and draft brand guidelines, which must include logos, color palettes, typography, and an implementation guide. The selected vendor must also design a series of wayfinding elements, such as directional signs, gateway signs, and interpretive signs that align with the Strategic Investment Plan. Additionally, the project requires the development of a downtown marketing strategy and draft design, alongside digital and physical promotional materials. Eligibility is restricted to onshore organizations based in the United States. The agency requires the performance of all work to be completed offsite. Bidders must submit their proposals digitally via email or through the online portal, and the agency is currently requesting budget proposals to determine the project cost.