Strategic Marketing, Content Creation and Video production Services

The City of Fullerton is seeking a vendor to provide strategic marketing, content creation, and video production services to enhance the municipality's image and brand identity. The selected partner will assist with strategic communications, media advisory, crisis management, and media relations support, including drafting press releases, statements, and responding to media inquiries. The agency requires the development of strategic media and public relations planning documents to address both immediate and long-term municipal needs. The scope of work covers designing, writing, and publishing digital and printed collateral to promote positive news about the city across multiple platforms. The vendor must manage social media strategy and content, develop digital graphics, and coordinate publicity for city-sponsored programs and events. Additionally, the project requires video production, photography, aerial imagery, public information video packages, and translation services in both written and verbal Spanish and Korean. The agency requires the vendor to measure and report on these efforts through analytics dashboards and engagement metrics. To be eligible for this opportunity, the bidding organization must be based onshore within the United States. The agency will allow the selected vendor to perform all work offsite. Bidders must submit their proposals digitally either via email or through the designated online portal. The agency is currently looking for proposals to establish the budget and has not disclosed a pre-determined funding limit. The source document does not specify the evaluation criteria or key submission dates for this opportunity.