Paid Media Analyst Services

The issuing agency is seeking a vendor to provide paid media analyst services to support digital reporting and performance analysis. The agency needs to integrate and manage ad server data within a broader reporting ecosystem, which includes building and maintaining data pipelines that combine ad server, paid media, email, and web analytics data. The selected vendor will analyze de-duplicated conversion data and support the development of multi-touch attribution models to better understand supporter behavior. The scope of work requires maintaining, troubleshooting, and enhancing the digital reporting environment, specifically focusing on Tableau dashboards and workflows. The agency requires the vendor to ensure data integrity, consistency, and reconciliation across digital platforms, ad servers, ETL tools, and internal databases. Additionally, the vendor must develop scalable reporting solutions and translate complex analytical findings into actionable recommendations to improve fundraising outcomes. Eligibility is strictly limited to onshore vendors located within the United States. The agency requires the performance of the work to be conducted onsite. Bidders must submit their responses digitally via email or through the online portal, and the agency is currently looking for proposals to determine the budget.