RFI for Strategic Marketing Services

The Department is seeking information to identify vendors capable of providing integrated strategic marketing and communications services to develop, activate, manage, and assess the Department's institutional brand. The agency needs to solve the challenge of managing its enterprise-level brand strategy, national advertising and outreach campaign development, audience research and segmentation, media planning and execution, and performance measurement and analytics. The scope of work covers six functional areas, including brand strategy and identity systems, campaign development and execution, measurement and analytics, strategic communications, audience research, and creative multimedia production. Bidders must be onshore organizations based in the United States to be eligible for this opportunity. The selected vendor will perform all work offsite, and the contract period will run for one year. The agency is currently looking for proposals to determine the budget and has not disclosed a specific funding limit.