Advertising Placement Services

The issuing agency is seeking an agency of record to provide media planning and buying services. The agency needs to place advertising across both traditional media, such as broadcast, print, and out-of-home, and digital media, including social media, online video, and programmatic digital display. This centralized model aims to ensure consistency across all advertising efforts. The scope of work covers communication activities for existing programs, new initiatives, and one-off campaigns. The volume of campaigns and placements will vary annually based on ongoing communication requirements and unplanned urgent events or emergencies. The selected vendor will perform all work offsite. Eligibility is restricted to Canadian organizations. The agency has not disclosed a specific budget and is looking for proposals to define the financial terms. The source document does not specify evaluation criteria or key dates for this opportunity.