Branding and Wayfinding Plan Service

The agency is seeking a qualified vendor to develop a branding and wayfinding signage plan that positions a regional rail trail as a world-class regional, state, and national tourism destination. This plan, developed through regional collaboration, must establish a unified brand and logo alongside wayfinding sign typologies, including shapes, sizes, colors, and messaging. The final deliverables must include recommendations for signage placement, design intent, and highly detailed engineering shop drawings to facilitate future construction and installation. The project requires the creation of a scalable and adaptable branding system suitable for long-term regional implementation and environmental graphics. The selected vendor must establish a cohesive visual identity that allows for limited local co-branding across jurisdictions and present at least three distinct brand identity concepts for stakeholder review. Additionally, the agency requires a complete production-ready brand identity package, a preliminary trademark screening to identify potential conflicts, and production-ready vector files functional for the fabrication floor to ensure accurate future construction bids. Eligible bidders must be onshore organizations based solely in the United States. The agency allows the performance of the work to be completed offsite, and bidders must submit their proposals digitally via email or online. While the agency is currently looking for proposals to determine the budget, all clarifying questions regarding this opportunity must be submitted no later than June 19, 2026.