Airport Terminal Advertising Consultant Services

The Hillsborough County Aviation Authority is seeking airport terminal advertising consultant services to develop, optimize, and manage advertising opportunities within its airport terminal facilities. The Authority needs to address current limitations in its advertising program by reviewing existing content approval policies, practices, and guidelines alongside comparable airport policies and stakeholder feedback. To resolve these challenges, the selected consultant must draft a comprehensive advertising policy for Authority approval that establishes standards for acceptable content while ensuring compliance with industry best practices, FAA regulations, and First Amendment requirements. The scope of work requires a thorough assessment of existing advertising assets, locations, contracts, revenue streams, sales, occupancy rates, and performance metrics. The consultant must also analyze the regional advertising market, identify emerging trends, and establish realistic revenue benchmarks. Based on these findings, the consultant will create a long-term advertising and sponsorship strategy that defines lease terms, minimum capital investments, minimum annual guarantees, and privilege fees. The project covers transition planning and vendor selection support to help the Authority transition to new advertising models. The consultant will assist in developing solicitation documents, evaluation criteria, and exhibits, as well as preparing for pre-proposal meetings and assisting the Authority Board with the final selection of a winning proposal. All work will be performed offsite, and the Authority is requesting proposal-based budget submissions. Eligibility is restricted to onshore organizations based in the United States. Bidders must submit their responses digitally via email or through the designated online portal. The Authority has set a strict deadline for all inquiries, requiring that all questions be submitted no later than June 29, 2026.