Stop-Out Re-Engagement Services

The agency is seeking a strategic partner to provide stop-out re-engagement services to reconnect with students who left before completing their degree or credentials. To solve this problem, the agency requires a digital marketing agency specializing in this audience that brings behavioral science expertise, smart data-driven personalization, and automated outreach across digital and social channels. The selected contractor must design social media marketing based on the agency's target list and requirements, reaching out to stop-outs via a managed adaptive platform. The scope of work covers multi-channel sequencing and personalization using institutional data while maintaining compliance with opt-in and consent requirements. Specific channels must include email with personalized, multi-touch sequences, SMS text messaging, landing pages, microsites, and social media platforms including Meta, Snapchat, TikTok, LinkedIn, YouTube, Pinterest, and X. The agency requires all performance of the work to take place offsite. Eligible bidders must be onshore organizations based in the United States. Bidders must submit their responses digitally via email or online, and the agency is looking for proposals to determine the budget. All questions regarding this opportunity must be submitted no later than June 18, 2026.