Branding and Wayfinding Plan Service

The issuing agency is seeking a qualified vendor to develop a comprehensive branding and wayfinding signage plan to establish a regional rail trail as a world-class regional, state, and national tourism destination. This plan, developed through regional collaboration, must result in a unified brand and logo, wayfinding sign typologies, and specific recommendations for signage placement and locations. The agency requires design intent and highly detailed engineering shop drawings, including production-ready vector files functional for the fabrication floor, to facilitate future construction and avoid future change orders. The project requires the development of a unified regional brand identity that establishes a clear, cohesive visual identity applicable across multiple jurisdictions while allowing for limited local co-branding. The selected vendor must develop and present at least three distinct brand identity concepts for stakeholder review, provide a complete production-ready brand identity package, and conduct a preliminary trademark screening to identify potential conflicts. Additionally, the scope includes designing recommended wayfinding sign elements, such as shapes, sizes, and colors, that are scalable, adaptable, and suitable for long-term regional implementation. Eligible bidders must be onshore organizations based in the United States. The agency requires all performance of the work to be completed offsite, and bidders must submit their proposals digitally via email or online. While the agency has not disclosed a specific budget and is looking for proposals to define the cost, all clarifying questions regarding this opportunity must be submitted no later than June 19, 2026.