Destination Marketing Organization Services

The City of College Park is seeking a vendor to provide comprehensive destination marketing organization services to promote the city as a premier travel destination. The agency is trying to solve the problem of driving measurable increases in hotel occupancy, visitor spending, and overall economic activity within the city. The selected vendor will market College Park hotels, restaurants, event venues, attractions, parks, entertainment facilities, and cultural destinations to leisure travelers, meeting planners, trade associations, sports organizations, and group travel coordinators. The scope of work covers the development and implementation of a comprehensive marketing strategy, including a written annual marketing plan that outlines strategic objectives, target markets, and marketing tactics. Requested services include social media marketing, public relations, earned media outreach, content creation, digital advertising campaigns, search engine optimization, website content, and the production of visitor guides and promotional materials. The agency also requires direct sales outreach, attendance at industry trade shows, and the preparation of proposals and bid packages to secure conventions, meetings, and sporting events. Eligible bidders must be onshore organizations based in the United States. The agency requires the performance of all work to be completed offsite. Bidders must submit their proposals digitally via email or through an online portal. The agency is looking for proposals to determine the budget for this initiative. The contract period will run for one year. Bidders must submit all questions regarding this opportunity no later than June 16, 2026.