Social Media Marketing and Digital Marketing Services- Budget - Up to 450,000 USD

The issuing agency is seeking a vendor to provide comprehensive social media marketing and digital marketing services for a one-year contract period. The agency needs to position itself not just as a mode of transportation, but as a cultural icon of lifestyle travel on par with global consumer and lifestyle brands. The primary goals are to accelerate ridership growth, increase revenue, reinforce the agency as an essential and aspirational travel experience, and build positive brand associations that create travel intent and awareness. To solve these challenges, the agency requires an always-on, full-funnel marketing engine utilizing social media and paid digital advertising to capture existing travel intent and proactively create demand. The scope of work covers developing data-informed strategic plans, content planning and production, creative copywriting, and producing graphics, video, animation, and platform-optimized assets. The selected vendor must also manage community engagement, mitigate social media incidents, leverage user-generated content, and cultivate relationships with creators, influencers, regional tourism boards, and cultural institutions. The project requires the planning and building of social media posts optimized for owned accounts, which may include Facebook, Instagram, TikTok, X/Twitter, and YouTube. Bidders must have an available portfolio of photographers and videographers to assist with filming and creating high-performing video content. The agency also requires paid social and digital advertising strategy, management, optimization, and regular reporting. Eligibility is restricted to onshore organizations based in the United States. Performance of all requested work will take place offsite. The agency has established a budget of up to 450,000 USD for this initiative. Key dates for this opportunity include a deadline of June 18, 2026, for the submission of all questions, with the final proposal deadline set for July 9, 2026.