Salesforce Marketing Cloud Customer Engagement Platform

The agency is seeking a vendor to provide strategic, technical, and operational support for the Salesforce Marketing Cloud customer engagement platform. This initiative aims to ensure the platform is used effectively, securely, and in alignment with organizational communications, marketing, and customer engagement objectives. The selected partner will support ongoing customer communications, campaign execution, system optimization, analytics, and compliance. The scope of work covers strategic guidance on architecture, use cases, and roadmaps, as well as support for email, mobile, social studio, web studio, and cloud pages. The agency requires assistance with building and managing data extensions, filters, and queries, alongside supporting integrations with customer relation management systems, data feeds, data warehouses, and application programming interfaces. Additional responsibilities include troubleshooting errors, advising on best practices, supporting campaign planning, configuring dynamic content, and analyzing campaign performance metrics such as open rates, click-through rates, and conversions. Eligible bidders must be onshore organizations based solely in the United States. The agency requires all work to be performed offsite. The contract period will span three years, and the agency is currently looking for proposals to establish the budget. Bidders must submit any questions regarding this opportunity no later than June 26, 2026. The agency allows responses to be submitted digitally via email or through an online portal. Evaluation criteria are not detailed in the source materials, but proposals must address the complete technical and operational scope.