Tourism Data Services

The Hernando County Board of County Commissioners, acting as the government authority in Brooksville, Florida, is seeking tourism data services to support strategic analysis and performance evaluation across the region's Adventure Coast. The agency needs to solve the problem of fragmented visitor tracking by integrating lodging metrics, geolocation data, spending data, and event impact insights into a single system. This platform must also track website and social media attribution by integrating Google Analytics, Google Tag Manager, and major social media metrics to measure tourism marketing effectiveness. The scope of work requires the delivery of timely, regularly updated data through an integrated data model accessible via a user-friendly dashboard. The requested platform must support custom entries for events, festivals, and weather disruptions, while offering predictive analytics to identify emerging visitor markets and industry trends. Additionally, the system must include visual benchmarking tools like heat maps and line graphs, alongside built-in templates to support strategic planning and performance reporting. Eligible bidders must be onshore organizations based solely in the United States. The agency requires the performance of the work to be conducted onsite in Brooksville, Florida. Bidders may submit their responses digitally via email or through the designated online portal. The agency has not disclosed a specific budget and is actively looking for proposals to determine the cost of these services. Key dates and specific evaluation criteria are not detailed in the procurement announcement.