Hotel Feasibility Study and Market Analysis Service

The City of West Branch, Iowa, is seeking a qualified vendor to conduct a comprehensive hotel feasibility study and market analysis. The agency needs to evaluate the viability of attracting and supporting a hotel development within the local community. Through this study, the agency aims to obtain data-driven recommendations regarding hotel type, size, amenities, market positioning, and potential development sites to assist in attracting developers and investors. The scope of work requires the selected vendor to evaluate market feasibility and determine both existing and projected lodging demand. The project covers assessing potential hotel product types and market segments, identifying the optimal hotel size, room count, and service level, and analyzing potential development sites. Additionally, the vendor must estimate occupancy rates, average daily rates, and revenue potential, while identifying specific risks and opportunities associated with the development. Eligibility is strictly limited to onshore organizations based in the United States. The agency allows the performance of the work to be conducted entirely offsite. Bidders must submit their proposals digitally via email or through the designated online portal, and the agency is currently open to receiving budget proposals to determine the cost of the project.