Institutional Brand Strategy, Identity Refresh, and Implementation Services

The issuing agency is seeking a vendor to provide institutional brand strategy, identity refresh, and implementation services. The agency needs to solve the challenge of modernizing its brand presence and ensuring its design transfers seamlessly to digital platforms. The project covers strategic research, messaging architecture, audience development, design, asset deployment, and technical capabilities in web design, user experience, and content creation. The scope of work requires a three-phase approach starting with discovery and qualitative and quantitative research to provide foundational, data-driven insights. The second phase uses these insights to determine the necessary shift from the current brand and to refine brand positioning, messaging, brand personality, and brand voice. The final phase focuses on implementation support to ensure successful rollout, internal campus adoption, and improved brand strength. Eligible bidders must be onshore organizations based in the United States. The agency requires the performance of the work to be conducted offsite. Bidders must submit their proposals digitally via email or online, and the agency is looking for proposal submissions to determine the budget. The agency will hold a pre-bid meeting on June 30, 2026. Bidders must submit all questions regarding this opportunity no later than July 6, 2026.