Advertising Agency Services

The City is seeking an advertising agency to provide comprehensive destination marketing and strategic planning services to increase visitation, hotel occupancy, and overall visitor spending. The selected vendor will review the city's existing tourism initiatives and develop annual and multi-year marketing and communications strategies. This scope includes suggesting targeted advertising, content, digital, and promotional tactics that position the city effectively within the competitive travel landscape. The agency requires brand development services to assess and update the city's existing tourism brand identity, messaging, and positioning. The chosen partner will create or update brand standards, including visual guidelines, tone of voice, design elements, and usage standards. Additionally, the project involves developing overarching messaging platforms and key message structures tailored to priority audiences and market segments. Creative development and content production form a core part of the requested work. The vendor must develop creative concepts and produce advertising assets across digital, programmatic, social, print, broadcast, and out-of-home channels. The City also requires the production of photography, videography, multimedia content, copywriting, and editorial content to support campaigns and tourism storytelling. The scope of work extends to media planning, buying, and campaign execution. The agency is asking for comprehensive media plans, strategic guidance on media mix, and the negotiation and management of all advertising placements to ensure cost-efficiency. Furthermore, the vendor must track campaign activity and utilize analytics systems, such as Google Analytics and social media dashboards, to measure performance and campaign effectiveness. Bidders must perform all work onsite and must be located onshore within the United States. The City is looking for proposals to determine the budget, and the resulting contract will run for a period of one year. Bidders can submit their responses digitally via email or online, and they must submit all questions no later than July 08, 2026.