Marketing Services

The issuing agency is seeking a vendor to provide marketing services to increase awareness of the magnetics ecosystem. The selected vendor will conduct market research, including stakeholder interviews and audience analysis, to understand key audiences, perceptions, and opportunities. This research will inform a unified marketing and branding strategy to position the region as the magnetics capital of the world. The scope of work requires brand positioning recommendations that align with the region's community, economic development, and educational assets to support and grow the magnetics industry cluster. The agency needs creative services, including graphic design, video production, and copywriting for advertising campaigns. The vendor must develop and execute a comprehensive digital marketing strategy, including social media, email marketing, and search engine marketing, alongside monthly digital advertising recommendations and performance tracking. The project also covers the development and implementation of a comprehensive print and outdoor media strategy, utilizing channels such as newspapers, billboards, and airport signage. Eligible bidders must be onshore organizations based in the United States. All contracted work will be performed offsite, and the agency is looking for bidders to propose a budget for these services. Bidders must submit all questions regarding this opportunity no later than July 2, 2026.