Social Media Management System

The issuing agency is seeking a flexible social media management system to support its destination marketing efforts and promote the growth of the tourism industry. This system must satisfy current and future needs for scheduling, publishing content, community management, reporting, and listening across all social channels. The agency requires a nimble solution from a industry leader who can provide consistent, reliable support and adapt to new technological advances. The project covers both B2C and B2B social media efforts, with the capacity to serve regional, sectorial, and community tourism organizations. The requested tool must integrate with other platforms, provide post-level and channel-level metrics, and facilitate brand comparisons. This system will support a shared marketing network strategy aimed at increasing tourism revenue, employment, and economic benefits through joint processes and partnerships. Eligible bidders must be Canadian organizations. The agency allows the performance of the work to be conducted either onsite or offsite. Bidders must submit their proposals digitally via email or online, and the agency is currently looking for proposals to determine the budget. The contract period will span two years. Bidders must submit all questions regarding this opportunity no later than July 02, 2026. The agency will evaluate proposals based on the ability to provide the requested technology, support, and alignment with its global digital marketing strategy.