Advertising Purchasing Agent and Media Buyer Service

The City of Long Beach Communications Bureau is seeking an advertising purchasing agent and media buyer to provide comprehensive marketing, advertising, and communications consultation and planning. The selected partner must collaborate with city staff through in-person, online, or phone meetings to understand communications objectives and develop strategic, data-driven advertising plans. The agency requires a partner to manage its comprehensive advertising investment across traditional, digital, and emerging platforms, including television, radio, print, social media, streaming, digital audio, programmatic networks, influencer media, and geo-targeted advertising. The scope of work includes providing regular updates on local and regional media target demographics, audience segmentation, ratings, and advertising rates. The provider must inform the city of available advertising specials, market trends, and new media opportunities while leveraging purchasing power to secure value-added promotions like bonus spots, public service announcements, and community calendar listings. The agency is structuring this opportunity as a three-year contract with all work performed offsite. Eligibility is restricted to United States organizations. Bidders must submit any questions regarding this opportunity no later than June 30, 2026. The agency is looking for proposals to determine the budget and will accept responses digitally via email or online.