Social Media Management System

The issuing agency is seeking a social media management system to support its destination marketing efforts and promote the growth of the tourism industry. The agency requires a flexible, nimble tool that integrates with other platforms, harnesses new technological advances, and serves both B2C and B2B social media initiatives. The selected system must satisfy current and future needs for scheduling, content publishing, community management, listening, and reporting across all social channels, with the capacity to support other tourism organizations. The scope of work covers providing post-level and channel-level metrics, brand comparisons, and consistent, reliable technical support. The system must support a shared marketing network strategy through joint processes and partnerships, while aligning with a global digital marketing strategy that utilizes a programmatic digital marketing platform. The chosen provider will also assist the agency in providing industry leadership, advice, recommendations, and training related to tourism marketing for regional, sectorial, and community tourism organizations. Eligible bidders must be Canadian organizations. The performance of the work can take place either onsite or offsite. Bidders may submit their proposals digitally via email or online, and the agency is currently looking for proposals to determine the budget. The contract period will span two years. Bidders must submit all questions regarding this opportunity no later than July 02, 2026.