Integrated Creative and Media Destination Marketing Services- Budget - Up to 650,000 USD

The issuing agency is seeking a strategic agency partner for integrated destination marketing services to promote the agency as a premier destination. The agency needs to attract high-value visitors who will stay in local hotels and explore the destination year-round, with a specific focus on increasing overnight stays, Sunday night stays, and midweek or shoulder season travel. The target audiences include domestic and international leisure and business travelers, meetings and convention planners, and businesses, utilizing influencer, creator, agency, and partnership marketing opportunities as appropriate. The scope of work covers media and creative strategic planning, media buying, campaign management and optimization, creative development, design and production, account management, analytics, and reporting services. Marketing channels may include print, digital, social, display, native, email, search, video, co-op, out-of-home, and in-market placements. The selected partner must handle media planning and buying across traditional and digital channels, negotiate competitive pricing and added-value opportunities, manage media placements, and perform audience targeting, segmentation, and seasonal campaign planning. The agency requires continuous monitoring and optimization of campaign performance based on insights and tourism trends, alongside ongoing strategic consultation and identification of emerging media recommendations. Account management duties include maintaining weekly status meetings, providing client-ready reporting, sharing industry trend insights, and coordinating vendor meetings, insertion orders, and media credit applications. The contract period will span one year, and the performance of the work will take place both offsite and onsite. Eligible bidders must be onshore and located in the USA only. The agency has established a budget of up to 650,000 USD for these services. The deadline for submission is August 18, 2026.