Public Outreach and Marketing Services

The Texas Department of Agriculture is seeking a vendor to provide comprehensive public outreach and marketing services to promote the "Don't Pack a Pest!" program. The agency needs to develop and execute a full-service media campaign in target locations across Texas, including specific zip codes, statewide, rural, and urban areas. The primary goal is to educate the public on why declaring agricultural items protects crops and livestock, as well as the potential penalties for failing to declare these items. The scope of work requires the development of a media campaign flowchart that details all marketing tactics, expected metrics, target audiences, zip codes, start and end dates, and the cost of each tactic. The campaign must utilize cost-effective methods and public service announcements, which may include billboards, digital advertising, radio, social media posts, print, and mobile marketing. Bidders must also handle creative development, including the core campaign tagline, messaging themes, and educational components. Eligible respondents must be located onshore within the United States and perform all work offsite. Bidders must provide detailed information demonstrating their organization's viability, experience, and capability to successfully execute the requested services. The agency requires a budget proposal for each individual tactic alongside a final total budget, and the resulting contract will run for a period of one year.