Public Relations Services

The issuing agency is seeking public relations services to identify, differentiate, and promote its brand as a world-class destination for leisure and business travel. The agency needs to solve the problem of limited brand awareness by developing a strategic public relations campaign and a targeted media plan. The project covers generating increased press coverage in the Northeastern and Southeastern United States, the continental United States, and select international media markets. The scope of work requires the selected vendor to increase destination-specific stories in A-list travel, lifestyle, and niche publications. The agency is asking for new story pitches and campaigns that position the destination as a premier hub for leisure, group business, cultural events, and film production. Additional tasks include evaluating paid media options, developing new public relations tools like destination videos, increasing face time with target media, and exploring strategic partnerships. The vendor must also cultivate in-destination brand advocacy and serve as a resource for the local and regional hospitality industry. Eligible bidders must be onshore organizations based in the United States. The agency requires the performance of all work to be conducted offsite. Bidders must submit their proposals digitally via email or through an online portal. The agency is looking for proposals to determine the budget for this project. The evaluation criteria are not detailed in the source, but the agency requires bidders to address all listed promotional and strategic goals. Key dates include a pre-bid meeting on June 24, 2026, and a deadline for submitting questions no later than July 6, 2026.