Designing, Developing, Maintaining, Optimizing and Broader Digital Website Services Using CMS

Travel Alberta is seeking a digital partner to design, develop, maintain, optimize, and continuously evolve its agency websites and broader digital ecosystem. The agency needs forward-looking digital and technology leadership to navigate a rapidly changing, artificial intelligence-driven landscape. The selected partner must provide proactive thought leadership, market scanning, and benchmarking against peer destination marketing organizations to improve the digital experience and operating model. The scope of work requires the partner to anticipate structural shifts in technology, traveler behavior, and search, specifically translating the transition from traditional search to AI-mediated discovery into prioritized recommendations. For website design and user experience, the partner must lead discovery, audience research, journey mapping, and information architecture, while advising on content strategy. The partner must also deliver responsive, mobile-first user experience and user interface design, wireframing, prototyping, usability testing, and a reusable, documented design system that the agency will own. For website maintenance, hosting, and support, the partner must manage content management system upgrades, dependency management, end-of-life migration planning, and hosting infrastructure. The partner must meet defined service levels, including a ninety-nine point nine percent monthly uptime and tiered incident response times. Additional requirements include proactive performance optimization, bug fixes, content updates, and comprehensive quality assurance testing prior to every release. Eligible bidders must be located onshore within Canada. The partner will perform all work offsite. Bidders must submit their proposals digitally via email or online, and the agency is currently looking for proposals to determine the budget. The contract period will span one year, and bidders must submit all questions no later than July 9, 2026.