Media Marketing and Communication Services
- Client
- Connecticut
- RFP Number
- MRB-55385
- Posted
- —
- Category
- Marketing and Branding
- Budget
- Looking for Proposal
- NAICS
- —
- Set-aside
- —
- Contact
- —
Description
AI GeneratedThe agency is seeking a vendor to provide comprehensive media marketing and communication services. The selected contractor will handle project planning, coordination, scheduling, tracking, reporting, and account management to maintain a strong client agency relationship. The scope of work spans media buying and placement across television, radio, print, digital platforms, social media, outdoor, transit, and other advertising media. The agency requires negotiation of media rates, value-added opportunities, promotional placements, and related media arrangements. The chosen partner will develop branding, messaging, campaigns, graphic design, visual communications, and creative designs. Additional responsibilities include copywriting, scriptwriting, editing, editorial services, and content development for digital, print, broadcast, and social media platforms. The project covers social media strategy, search engine marketing, search engine optimization, email marketing, and customer relationship management systems. The vendor must manage website design, development, maintenance, hosting coordination, and content management in connection with the contract deliverables. The agency also expects digital campaign strategy, analytics, optimization, performance reporting, media relations, crisis communications, and reputation management. The selected provider will deliver media training, workshops, stakeholder education, public engagement activities, event strategy, and program planning. The scope also encompasses editing, post-production services, and American Sign Language interpretation for video. The agency has established a contract period of three years for these services. Eligible bidders must be onshore organizations based solely in the United States. The agency requires all performance of the work to take place offsite. The agency is looking for proposals to determine the budget and has not disclosed a specific funding limit.
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