Brand Refresh and Wayfinding Signage Redesign Service

The agency is seeking a design and branding firm to execute a comprehensive sign redesign and brand refresh for its pedestrian wayfinding system. The project aims to solve legibility issues under diverse coastal weather conditions and ensure navigation accurately reflects modern points of interest, precise distance metrics, and clear arrows. The chosen provider will manage the visual brand strategy and graphic design for the pedestrian wayfinding network. The scope of work covers four core sign types, including multi-directional signs, two-directional signs, gateway signs, and building-corner mounted signs. The selected firm must propose a modernized, cohesive text and graphic treatment, review fifty-four existing structural fabrications and locations, and validate the comprehensive signage schedule. Additionally, the project requires facilitating multiple meetings with a local stakeholder work group and ensuring all updated sign placements safeguard a minimum forty-eight-inch clear path to comply with Americans with Disabilities Act standards. Eligible bidders must be onshore organizations based in the United States. The agency requires the performance of the work to be completed offsite. The agency is looking for proposals to determine the budget for this project. Bidders must submit all questions regarding this opportunity no later than July 9, 2026.