Media Campaign in Guatemala

The agency is seeking a vendor to develop and execute a dual-audience media campaign in Guatemala featuring two distinct characters that deliver culturally tailored messaging. The project aims to engage the growing demographic of urban youth through a digital strategy while simultaneously reaching rural populations through traditional outreach. The digital strategy requires short-form video content for TikTok, Facebook, Meta, and YouTube Shorts, animated carousels, interactive content via WhatsApp or SMS, and targeted SMS campaigns in major urban centers. The traditional outreach scope covers radio jingles and host mentions, street banners, tuk-tuk and mobile ads, newspaper advertisements, printed outreach materials such as posters and flyers, and digital screens in public spaces. Eligible bidders must be onshore organizations based in the United States. The selected vendor will perform all work offsite. The agency is currently looking for proposals to determine the budget and has not disclosed specific evaluation criteria or key dates.