Digital Advertising Services

The issuing agency is seeking a vendor to provide comprehensive digital advertising services to optimize inbound marketing efforts and boost lead generation, inquiries, and applications. The agency needs to solve the challenge of effectively reaching target audiences through digital channels by implementing strategic planning, media buying, and campaign integration. The project covers digital advertising across online, mobile, website, email, and video platforms, as well as paid social media advertising, search engine optimization, and search engine marketing. The scope of work requires the vendor to manage keyword search and display advertising campaigns, run remarketing and retargeting campaigns, and utilize innovative media formats or other digital advertising venues based on market information. The selected vendor must also develop and design marketing landing pages as needed, integrate digital campaigns with the agency CRM system, and provide email marketing recommendations. Eligible bidders must be onshore organizations based in the United States. The agency requires the performance of all work to be conducted offsite. The agency has not disclosed a set budget and is looking for cost proposals within the submitted bids. Key dates and specific evaluation criteria are not specified in the initial solicitation details.