Tourism Marketing and Advertising Services

The agency is seeking a vendor to provide comprehensive tourism marketing and advertising services for a one-year contract period. The selected partner will develop a complete tourism marketing strategy, define target audiences and key markets such as Front Range visitors, and establish brand positioning, messaging, and tone. The project aims to solve the need for a cohesive destination brand identity and consistent messaging across all platforms, while incorporating responsible tourism messaging. The scope of work requires the creation of a content strategy, an editorial calendar, social media content, photography, and short-form video. Content creation must focus on outdoor recreation including trails and scenic areas, as well as events and seasonal activities. All performance of the work will take place offsite. Eligible bidders must be onshore organizations based in the United States. The agency is looking for proposals to determine the budget, and no specific budget limit is disclosed in the solicitation. The source document does not contain evaluation criteria or key dates for this opportunity.