Integrated Media Strategy, Planning and Buying Services

Destination Canada is seeking integrated media strategy, planning, and buying services to support destination marketing campaigns across Canada, the United States, and international markets. The agency requires strategic media planning, buying, optimization, reporting, and performance analysis for both annual and campaign-specific media activities. These activities include always-on and seasonal initiatives spanning digital and traditional channels. Eligibility is restricted to onshore Canadian organizations. The agency requires the performance of the work to be completed offsite. Bidders must submit their responses digitally via email or through an online portal. The agency has not disclosed a specific budget and is looking for proposals to define the financial scope. Bidders must submit all questions regarding this procurement no later than July 6, 2026. Obtaining the main request for proposal document requires an additional payment to the contracting authority.