Tourism AI Supplier Services

The agency is seeking professional services to guide the strategic use and adoption of artificial intelligence within its own organization and across the provincial tourism sector. This initiative aims to build practical AI capability, improve competitiveness, and position the province as a leader in AI-enabled tourism marketing and experience development. The selected partner will address key areas including AI discoverability, content strategy, GEO search optimization, digital authority development, and industry training. The scope of work covers strategic guidance on AI efficiencies, trend monitoring, risk assessment, and the development of performance measures. The agency also requires support, coaching, and training to implement existing AI plans, which must include documentation, playbooks, recorded sessions, and handoff materials for staff. All project activities will be performed offsite. Only organizations based onshore in Canada are eligible to bid on this opportunity. The agency is looking for proposals to determine the budget and requires submissions to be delivered digitally via email or online. Key procurement dates include a mandatory letter of intent due on July 3, 2026, and a deadline for all questions on July 7, 2026.