Experiential Marketing Support Services

The Kentucky Lottery is seeking a vendor to provide experiential marketing support services to bring the lottery brand to life. The agency needs a partner to utilize existing lottery, industry, and internal research to provide strategic direction and develop cross-channel plans that build brand awareness. The selected vendor will offer professional guidance on consumer engagement, assist with the annual event plan, and recommend future events for attendance or sponsorship. The scope of work requires the vendor to collaborate on content development, with all resulting digital content and intellectual products becoming the property of the agency. The vendor must appropriately brand social media live events as instructed and allow agency staff to access events to serve as the consumer-facing host. Additionally, the vendor is responsible for content accuracy across all digital assets and must adhere to mutually agreed-upon creative and production schedules to avoid potential liability for delay-related fees. Eligible bidders must be onshore organizations based in the United States. The agency requires all performance of the work to be conducted offsite. Bidders must submit their proposals to address the budget requirements, as the agency is looking for proposal pricing. The agency will award a contract with a term of four years. Interested bidders must submit all questions regarding this opportunity no later than July 6, 2026.