Tourism Digital Marketing Services
- Client
- Tennessee
- RFP Number
- MRB-55514
- Posted
- —
- Category
- Marketing and Branding
- Budget
- Looking for Proposals
- NAICS
- —
- Set-aside
- —
- Contact
- —
Description
AI GeneratedThe agency is seeking a tourism digital marketing and creative agency to handle digital asset creation, ad placement, and campaign management. The project aims to attract high-value visitors to main attractions, outdoor recreation, and local businesses through a general tourism campaign. Additionally, the agency requires a regional wedding destination campaign to position the area as a premium, affordable weekend wedding destination for couples living in the metro area. The scope of work covers programmatic and native advertising, Meta platform updates for Facebook and Instagram, and Google Search Ads management. This management includes Google Ads Grant optimization and paid county promotions utilizing a dedicated paid search budget. The selected partner must manage creative asset development with quarterly ad changeouts, platform setup, optimization, and performance reporting. The agency will provide the selected provider with dedicated web landing pages, brand guidelines, and an existing library of approximately three thousand high-quality images and B-roll video files. The required services also include continuous campaign optimization, quarterly performance reports, and the maintenance of a twenty-four-seven online media performance dashboard. Eligible bidders must be onshore organizations based in the United States. The agency requires all performance of the work to be conducted offsite. Bidders must submit their responses digitally via email or online, and the agency is currently looking for proposals to determine the budget.
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