Web-Based Media Monitoring and Media Relations Management Platform

The University is seeking a hosted, web-based media monitoring and media relations management platform, along with related implementation, support, and training services. The agency needs a single, integrated system to manage, monitor, measure, and report on its public relations and communications activities. This solution must require no client-side software installation and must include all necessary support to implement, configure, and maintain the system. The project covers unlimited media monitoring services that deliver coverage electronically in near real time across designated market areas. The system must provide University-wide copyright protection for unlimited internal distribution of monitored content, as well as real-time media measurement, analytical tools, and customizable dashboards. The selected vendor must maintain a comprehensive, continuously updated local, regional, national, and international media database and provide global online media monitoring across diverse news and web-based sources. The scope of work also requires access to a publicity or media opportunities database, including editorial calendars and awards opportunities. The platform must track press release engagement, monitor social media conversations in near real time, and use natural language processing to identify journalists covering specific subject areas. Additionally, the system must support collaborative relationship management, custom executive-level reporting with visualizations, and multi-year archiving of media coverage for retrospective analysis. Eligible bidders must be onshore organizations based in the United States. The agency is requesting budget proposals for this project, and the performance of all work will take place offsite. The contract period will span three years. Bidders must submit all questions regarding this opportunity no later than July 14, 2026.