Digital Media and Ad Campaign Service

The agency is seeking a vendor to provide digital media and ad campaign services to promote bus ridership and bus operator recruitment. The project aims to solve the challenges of declining transit ridership and staffing shortages by implementing targeted digital marketing strategies. The selected vendor will manage campaign setup, audience targeting, budget management, and ongoing optimization across Facebook, Instagram, YouTube, and Google Search and Display ads. The scope of work requires the vendor to develop an annual digital marketing strategy and media plan outlining target audiences, campaign objectives, budget allocation, and key performance indicators. The vendor must also provide creative development, copywriting, design, resizing, and optimization of digital advertisements, alongside custom website or landing page design for the campaigns. While the agency will provide images and Adobe Stock when available, the vendor must offer creative ad support for copy and placement, with additional art and design services billed separately based on the medium. Bidders must perform all work offsite and must be located onshore within the United States. The agency is looking for proposals to determine the budget, though the estimated monthly ad spend is set at two thousand dollars. The contract period will run for one year, and bidders must submit all questions regarding this opportunity no later than July 13, 2026.