Social Media Marketing Service

The agency polytechnic is seeking a vendor to provide a social media marketing service to drive re-engagement and enrollment among a pre-determined population of students who need to take specific actions. The agency needs a tool that conducts social media outreach to previously admitted and stopped out students using a behavioral science approach that delivers intentional content based on prior engagement behavior. The project aims to solve the challenge of re-engaging students by leveraging technology and data mining to create actionable outreach. The scope of work covers receiving information about students identified by the agency polytechnic and identifying social media profile information for those students. The selected partner must develop action-oriented, relevant messaging for a variety of student populations, including stop outs, admitted not registered, continuing students, prospective students, and alumni. Additionally, the work requires developing and executing individualized outreach strategies, monitoring each student's progression toward identified goals, adapting outreach strategies based on behaviors, and providing campaign oversight, performance evaluation, and reporting to agency project managers. Bidders must be onshore organizations based only in the United States. The performance of all contracted work will take place offsite. The agency is looking for proposals to determine the budget, and the contract period will be for one year. Bidders must submit all questions no later than July 16, 2026.