Website Redevelopment, Communications, Brand Development and Marketing Capacity Building Services

The agency is seeking a consultant to provide website redevelopment, communications, brand development, and marketing capacity building services. The project aims to solve the problem of fragmented messaging by developing a comprehensive communications infrastructure that strengthens organizational identity, improves stakeholder engagement, enhances referral relationships, and equips staff with tools to consistently communicate the organization's value. The selected partner will position the agency as a regional leader serving older adults. The scope of work covers website redevelopment recommendations for architecture, navigation, user experience, accessibility, search engine optimization, content development, calls to action, online referrals, online intake, and integration of organizational messaging. For brand development, the consultant must create brand positioning, brand identity, organizational messaging, a value proposition, key messaging, audience-specific messaging, an elevator speech, a storytelling framework, and brand standards. Additionally, the project requires a consistent messaging framework, public relations tools, social media guidelines, internal communications capacity building, and staff training on implementation. The consultant must also develop a three-year communications plan covering internal and external communications, community engagement, public relations, media outreach, digital communications, email marketing, social media, and crisis communications. Eligibility is restricted to onshore USA organizations only. Performance of the work will occur offsite, and bidders can submit their responses digitally via email or online. The agency has established a budget of up to 25,000 USD for this initiative. All questions regarding this opportunity must be submitted no later than July 9, 2026.