Marketing and Advertising Services

The agency is seeking a vendor to provide comprehensive marketing and advertising services. The agency needs to develop and execute marketing initiatives that enhance public awareness, confidence, and support while protecting and strengthening the agency brand, reputation, and public image. The selected vendor will work collaboratively with the agency on creative planning and production, marketing and advertising strategies, media placement, social media strategies, and public relations. The project covers promoting agency products and services in a responsible and ethical manner that aligns with industry best practices and supports responsible gaming principles. The agency is trying to strategically allocate marketing resources to maximize consumer awareness, understanding, and engagement with agency games, promotions, and product features. The scope of work also requires identifying and implementing effective strategies to attract and engage new players, with a particular emphasis on adults ages 18 to 34. The vendor must identify, develop, and execute integrated marketing strategies that drive awareness, deepen player engagement, and increase adoption. The agency requires the vendor to develop and maintain a comprehensive understanding of the agency product portfolio, including multi-state games, in-state games, promotions, digital offerings, and associated game features. The contract period will span two years. Eligibility is restricted to onshore USA organizations only. The agency requires all performance of the work to be completed offsite. Bidders must submit their responses digitally via email or online. The agency is looking for proposals to determine the budget. Bidders must submit all questions no later than July 9, 2026.