Marketing and Branding Development Service

The City of Rochester is seeking a vendor to provide marketing and branding development services to enhance the visibility and marketability of downtown businesses, destinations, and public spaces. The agency needs to design branding elements and marketing tools including visual identity standards, wayfinding and interpretive signage, and digital and physical promotional materials. This initiative aims to solve the problem of fragmented local promotion by advancing a coordinated branding strategy that increases visibility, promotes local assets, and contributes to sustained economic development and community revitalization outcomes. The scope of work covers creating a unified brand identity that reflects the character, history, and assets of the downtown area. The project also requires improving wayfinding and accessibility through the design of coordinated signage such as gateway, directional, and interpretive elements. Ultimately, the agency wants to strengthen the sense of place by integrating this new branding directly into the built environment. The agency allows world-wide global eligibility for this opportunity. Performance of the work will take place offsite. Bidders must submit their responses digitally via email or through an online portal. The agency is currently looking for proposals to determine the budget, and no specific key dates or evaluation criteria are provided in the solicitation.