Fit, Focused and Friendly Marketing and Advertising Campaign Services

The buyer seeks a full-service advertising and marketing agency to serve as a strategic partner for the statewide Fit, Focused, and Friendly campaign. The buyer needs a vendor to plan, develop, implement, manage, and evaluate a campaign that encourages school-aged children and families to engage in physical activity, healthy recreational pursuits, and social interaction. The requested scope includes creative development, media strategy and placement, campaign implementation, storytelling, community engagement, and performance reporting. The vendor must provide sufficient staffing, expertise, project management, and production support. Eligible bidders must be onshore United States organizations, and the vendor will perform all work offsite. The buyer requires digital bid submissions via email or online and is currently looking for proposal budgets. Bidders must submit all questions regarding this opportunity no later than August 19, 2026.