First Time Rider Campaign Services

The buyer seeks a vendor to deliver first-time rider campaign services aimed at introducing new riders to the People Mover bus system, fare choices, tracking applications, and riding practices. The vendor must create an educational campaign using behavioral science and human-centered design to remove intimidation barriers, increase public transit confidence, and foster long-term ridership. Requested scope includes identifying target audiences, analyzing their barriers and compelling messages, estimating reach, and developing a comprehensive campaign strategy with dates, messages, communication plans, and materials. The vendor must also engage target audiences through direct methods such as street teams, sidewalk stencils, or pop-up tabling, and evaluate campaign performance against established goals. Only onshore United States organizations are eligible for this opportunity. The vendor will perform all work offsite and must submit proposals digitally through email or online. The buyer is actively looking for proposals to establish the budget. Vendors must submit all questions regarding this procurement by August 20, 2026.