Destination, Livability and Brand Marketing Services
- Client
- Illinois
- RFP Number
- MRB-56715
- Posted
- —
- Category
- Marketing and Branding
- Budget
- Looking for Proposals
- NAICS
- —
- Set-aside
- —
- Contact
- —
Description
AI GeneratedThe buyer requires a vendor to provide destination, livability, and brand marketing services. The selected contractor must conduct discovery and research, create a comprehensive marketing strategy, build a creative and tactical plan, and provide an implementation roadmap with key performance indicators and a recommended internal team structure. The buyer intends for this strategy to accelerate economic revitalization, strengthen community identity, attract residents, promote tourism, raise the village's livability profile, and position the park as a vibrant destination. Eligible bidders must be USA-only onshore organizations. The contractor will perform the work offsite. The buyer sets a one-year contract period and seeks proposal submissions for the budget. Vendors may submit responses digitally by email or online, or physically by courier or post. Bidders must submit all questions no later than September 8, 2026.
Key solicitation details
AI-extracted from RFP 26-063 - Destination, Livability & Brand Marketing Services.pdf, RFP 26-063 - Insurance Requirements Form.pdf, RFP 26-063 - Scope of Work.pdf. Confirm against the original documents before bidding.
The Village of Orland Park is requesting proposals from qualified marketing firms or consultants to develop and launch a comprehensive strategy that accelerates economic revitalization, strengthens community identity, attracts new residents, promotes tourism, and raises the Village's livability profile. The duration of this work is twelve months with options to extend. Qualified marketing firms or consultants are eligible to bid.
- Issued by
- Village of Orland Park
- RFP Issued
- August 20, 2026
- Questions due
- September 8, 2026 no later than 12:00 pm local time
- Proposals due
- October 13, 2026 no later than 11:00 a.m. local time
- Tentative Shortlist Presentations
- October 26-30, 2026
- How to submit
- Electronic via BidNet Direct or sealed hard copy
- Submission details
- Submit 3 complete sealed hardcopies (1 original unbound and 2 bound copies) to Office of the Village Clerk, 14700 S. Ravinia Ave., Orland Park, IL 60462, or submit 1 copy electronically via BidNet Direct.
- Contract term
- twelve (12) months, with the option to extend for two (1) one-year terms, at the Village's discretion
- Place of performance
- Orland Park, IL / Offsite
- Insurance and bonding
- Workers Compensation statutory limits and Employers Liability $500,000; Auto Liability $1,000,000 single limit; General Liability $1,000,000 per occurrence / $2,000,000 aggregate; Professional Liability $1,000,000 or $2,000,000 limit with deductible not to exceed $50,000; Umbrella Liability $1,000,000 or $2,000,000; Village named as Primary Non-Contributory Additional Insured with Waiver of Subrogation.
How proposals are evaluated
| Strategy & approach | 30 |
| Team experience & capacity | 20 |
| Community insight & partnerships | 15 |
| Creative quality & content plan | 10 |
| Measurement & reporting rigor | 15 |
| Cost competitiveness & value | 10 |
| Bonus: Southland familiarity; ability to accelerate early wins via existing Village programs | up to +5 |
Scope of work
- Discovery and research including community branding audit and research insights report
- Marketing strategy development including target audience definition and brand positioning framework
- Creative and tactical plan covering digital marketing, public relations, and community engagement
- Implementation roadmap with timeline, budget estimates, KPIs, and recommended team structure
- Written Strategic Marketing Plan, resident spotlight series, and starter pack
- Brand messaging toolkit, media and PR plan, and social media calendar templates
- Livability Hub and partner activation kits
- Initial twelve-month marketing launch activities following Village Board approval
Minimum qualifications
- Experience in projects of similar size and scope including municipal, tourism, or economic development marketing
- At least three references for similar work performed
- Qualifications, abilities, licenses, and experience of personnel assigned to the engagement
Documents to include with the bid
- Technical Proposal
- Proposal Summary Sheet
- Certificate of Compliance
- References Form
- Insurance Requirements Form and policy specimen Certificate of Insurance
- Business Relationship Disclosure Form
- Scope of work pricing sheet
Verify important details
Document checkConfirm submission instructions and amendments with the issuing agency before responding.
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